The Art of Persuasion

Does your work involve persuasion. If it does, you would find these 4 points crucial to the art of persuasion. Or should I call it the skill of persuasion?

These points were forth in an interesting article in The Economic Times.

Persuasion

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Effective persuasion involves four steps. 

First, effective persuaders establish credibility. 

Second, they frame their goals in a way that identifies common ground with those they intend to persuade. 

Third, they reinforce their positions using vivid language and compelling evidence. 

And fourth, they connect emotionally with their audience. 

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Read the entire article here.